
Celebrate 27 years of giving back 100% to support healthy futures and equal rights for all
with three special-edition Lipsticks in Keith Haring’s signature primary-colour palette.

WHAT YOU SPEND IS WHAT WE GIVE
GIVE BACK 100% TO SUPPORT
HEALTHY FUTURES AND EQUAL RIGHTS FOR ALL
Let’s break it down: When you spend $19 on a VIVA GLAM Lipstick, we donate $19 to support women and girls,
the LGBTQIA+ community and people living with or affected by HIV/AIDS. There’s no catch. It’s just pure giving back.

JOIN THE VIVA GLAM MOVEMENT
OVER $500,000,000 RAISED GLOBALLY – AND COUNTING!
The 27th celebration of our iconic giveback program honours Keith Haring’s artistic and philanthropic legacy. Let’s keep GLAMMING. Let’s keep GIVING.

MADE TO MIX AND MATCH
3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.
Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.LIPSTICK / VIVA GLAM X KEITH HARING
IN CANAL BLUEThe first step to statement green lips
is applying a bold blue matte hue.LIPSTICK / VIVA GLAM X KEITH HARING
IN ST. MARKS YELLOWTAXI! Pop on this pearlescent, cab-coloured
Frost Lipstick to get glowing.MADE TO MIX AND MATCH
3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.
Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.LIPSTICK / VIVA GLAM X KEITH HARING
IN CANAL BLUEThe first step to statement green lips
is applying a bold blue matte hue.LIPSTICK / VIVA GLAM X KEITH HARING
IN RED HARINGGet artistic by layering on this vivid
red Matte Lipstick.MADE TO MIX AND MATCH
3 SHADES. 100% DONATED. LIMITLESS COLOUR COMBOS.
Create infinite impactful looks with red, yellow and blue hues in Matte and Frost finishes that give back 100%.
Each exclusive work of Pop art comes animated in Keith Haring’s symbolic street-style imagery.LIPSTICK / VIVA GLAM X KEITH HARING
IN RED HARINGTake a bite out of the Big Apple with
a vivid red Matte Lipstick.LIPSTICK / VIVA GLAM X KEITH HARING
IN ST. MARKS YELLOWPolish lips with this pearlescent,
taxi cab-coloured Frost Lipstick.


M·A·C VIVA GLAM
27
GET THE LIPSTICK THAT GIVES BACK 100%
CHANGING LIVES SINCE ’94
When you buy any VIVA GLAM Lipstick, we donate 100% of the selling price to local organizations supporting
women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.
Over
9,713 grants
given to 1,818
organizations
in 92 countriesviva glam
27 years of
giving a glam
OVER
$500,000,000
RAISED
GLOBALLY –
AND COUNTING!viva glam
27 years of
giving a glam
OVER
19,000,000
LIVES CHANGED
AROUND THE
WORLDviva glam
27 years of
giving a glam

LEARN MORE ABOUT OUR MISSION
EMPOWERING WOMEN & GIRLS
M·A·C VIVA GLAM partners with local organizations
to fight for equal rights and healthy futures for
women and girls, specifically around reproductive
and sexual health education.
SUPPORTING THE LGBTQIA+ COMMUNITY
M·A·C VIVA GLAM eliminates stigma and fights
for the empowerment of the LGBTQIA+ community,
specifically assisting homeless LGBTQIA+ youth
alongside regional organizations.
FIGHTING HIV/AIDS
M·A·C VIVA GLAM continues our mission
and confirms our commitment to ending HIV/AIDS,
one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!
SEE
OUR
HISTORY
The glammest highlights, legendary faces
and iconic shades from the feel-good history
of M·A·C VIVA GLAM.

M·A·C cares
Our purpose goes beyond the products we develop to the communities we serve and the planet we live in.
Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.